PROFESSIONAL EXPERIENCE
Chrisad Inc., San Rafael, CA
Graphic Designer
January, 2015–March, 2020
Lead on many internal client facing marketing projects, including eblasts, brochures, booklets, calendars & updating the company’s online presence. Use of brand standards in creating new internal marketing materials for print, web & eblast use. Design Original layouts in Adobe InDesign, for print & the web for use as templates to be used by a 15 person Creative Department. Create original logos, icons and other vector graphics using Adobe Illustrator. Design eBlast template structures for monthly and yearly campaigns, using Mailchimp. Create White Papers/Sell Sheets for internal marketing campaigns. Design & maintain (update) PHP websites through WordPress, individualizing templated sites, as well as adjusting scripts for forms. Design sign-age, both interior & exterior (monuments, building signage, banners, etc.); interacting with vendors to provide multiple bids & finally working with the chosen vendor to produce & install sign-age. Using Adobe Photoshop, manage and refine photo library as well as mockup signage, etc. Interact with sales team & client base through the design & production of assets.
AnvilHead Designs (Freelance Brand), Petaluma, CA/Providence, RI
Graphic Designer (Freelance)
2002–present
Ad Hoc Graphic Response Designer for Schulberg Media Works (2014–2018): Package design, POS displays, manuals/guides, print & web promotional items for new product launches. Create original ‘branding’ elements, sales sheets, technical layouts & promotional elements for a wide variety of clientele and ventures. Design packaging, both individual labels & full dyeline compatible production layouts using Adobe Illustrator. Build new & maintain pre-existing WordPress PHP sites. Cultivate clientele, enact contracts, conduct ‘discovery’, filling all roles as designer & manager.
Castle Inc., Petaluma, CA
Sales and Marketing Coordinator
September, 2013–August, 2014
Formulate & execute marketing campaigns to promote & sell machinery for the Woodworking industry. Design of all promotional materials for marketing campaigns: print ads, web ads, white pages & website content. Maintain company website and e-commerce presence. Update existing content as well as integrate new materials, campaigns, etc. Explore the concepts & vehicles of Inbound marketing & the implementation of Google Analytics to evaluate ROI for Marketing Strategies through auto didacticism. Research new markets, establishing distribution relationships/agreements when applicable.
Sign-O-Rama, Santa Rosa, CA
Lead Designer
January, 2012–September, 2013
Design promotional materials for print using Adobe Illustrator, Adobe Photoshop, Adobe InDesign & Corel Draw at a busy/fast paced sign shop. Prepare entire sign package proposals, including pricing, installation & mock-ups. Prepare files for print, in house & through outside vendors. Maintain & update image libraries for hundreds of clients.
Sonoma State University, Rohnert Park, CA
Two-Dimensional Instructional Technician (Managed Facility)
2002–2009
Managed the day-to-day operations of all art studios, classrooms and support facilities. Created working protocol for new equipment and curricula. Coordinated and met needs for special events: guest lecturers, gallery shows, etc. Worked closely with all faculty, in order to meet their material and logistical needs. Through conservation, creativity and planning, kept facilities operating on ever decreasing budgets. Oversaw and managed approximately 80 upper division students.
EDUCATION
University of Rhode Island, Providence, RI
Print Media & Web Design Certificate
Sonoma State University, Rohnert Park, CA
Bachelor of Fine Arts: Printmaking & Bachelor Arts: Art History
Suma Cum Laude & Faculty Honors, Inter-collegian Lacrosse Team Member
Santa Rosa Junior College, Santa Rosa, CA
Certificate of Training in Web Design & Photoshop